Introduction
Zumandu Limited, operating as Betlion Kenya ("we," "us," "our"), respects your privacy and commits to protecting personal data collected through our betting and gaming platform. This privacy policy explains how we collect, use, store, and safeguard your information in compliance with Kenya Data Protection Act 2019 and applicable gambling regulations.
By registering an account or using Betlion Kenya services, you acknowledge reading and accepting this privacy policy. If you disagree with any terms, discontinue platform use immediately.
Information We Collect
Personal Information
Registration requires providing full name, date of birth, national ID number, phone number, email address, residential address. We collect this information directly from you during account creation—mandatory for identity verification and regulatory compliance under Betting Control and Licensing Board requirements.
Payment data includes M-Pesa phone numbers, bank account details if using alternative deposit methods, transaction histories showing deposits and withdrawals. Financial information gets encrypted during transmission; we never store complete credit card numbers on our servers permanently.
Automatically Collected Data
Technical information logs automatically when accessing our platform—IP addresses, browser types, device identifiers, operating system versions, access times. Cookies track session data, login authentication, game preferences, language settings. Analytics tools monitor page views, betting patterns, game selections for platform improvement purposes.
Geolocation data verifies you're accessing services from within Kenya—regulatory requirement preventing international access where prohibited. Location tracking limited to country-level verification; we don't continuously track precise GPS coordinates.
How We Use Your Information
Personal data serves several legitimate business purposes including account management, payment processing, customer support, fraud prevention, legal compliance. Specific uses include:
- Verifying identity and age (18+ requirement enforcement)
- Processing deposits, withdrawals, bet settlements
- Communicating account updates, promotional offers, important notices
- Detecting suspicious activity, preventing money laundering
- Complying with Betting Control and Licensing Board reporting obligations
- Improving platform functionality through usage analytics
- Resolving disputes regarding bet settlements or transactions
- Enforcing terms and conditions, responsible gaming limits
Marketing Communications
We send promotional emails about bonuses, new games, special events if you opted in during registration. Unsubscribe anytime via link in email footer or account settings. Transactional messages (deposit confirmations, withdrawal notifications) continue regardless of marketing preferences—necessary for service operation.
Legal Basis for Processing
Under Kenya Data Protection Act 2019, we process personal data based on:
- Consent: You explicitly agreed to data collection during registration
- Contractual necessity: Processing required to provide betting services you requested
- Legal obligation: Compliance with gambling regulations, AML laws, tax requirements
- Legitimate interests: Fraud prevention, platform security, service improvement
Consent withdrawal possible for marketing communications; however, contractual and legal processing continues while you maintain active account—discontinuing these would prevent service provision.
Data Sharing and Disclosure
Third-Party Service Providers
We share limited data with trusted partners facilitating platform operations—payment processors (Safaricom for M-Pesa), game providers (Pragmatic Play, Evolution Gaming), cloud hosting services, customer support platforms. These providers access only information necessary for their specific function; contractual agreements require protecting your data and prohibit unauthorized use.
Regulatory and Legal Disclosures
Betting Control and Licensing Board receives reports containing betting volumes, player statistics, responsible gaming interventions—regulatory requirement for license maintenance. Kenya Revenue Authority gets transaction data for tax compliance purposes. Law enforcement agencies receive information when legally compelled via court order or investigating suspected criminal activity.
We don't sell personal data to advertisers or marketing companies. Information sharing occurs only as described above—never for third-party profit motives unrelated to service provision.
Data Security Measures
Technical safeguards protect stored information—SSL/TLS encryption for data transmission, password hashing preventing plaintext storage, firewall protection against unauthorized access attempts, regular security audits identifying vulnerabilities. Administrative controls limit employee access to personal data based on job requirements; staff training emphasizes confidentiality obligations.
Despite protective measures, no internet transmission proves completely secure. We cannot guarantee absolute security but maintain industry-standard protections minimizing breach risks. Suspected security incidents trigger immediate investigation; we'll notify affected users and Office of Data Commissioner when legally required.
Data Retention
Active account information remains stored while you use our services. After account closure, we retain records for 7 years—legal requirement under Anti-Money Laundering regulations and tax laws. Retention period necessary for resolving disputes, complying with audits, meeting regulatory obligations.
Marketing data gets deleted within 30 days of unsubscribing. Session cookies expire after logout; persistent cookies remain up to 12 months unless cleared manually through browser settings.
Your Data Protection Rights
Kenya Data Protection Act 2019 grants several rights regarding personal information:
- Access: Request copies of personal data we hold about you
- Correction: Update inaccurate or incomplete information
- Deletion: Request data erasure (subject to legal retention requirements)
- Restriction: Limit processing under specific circumstances
- Portability: Receive your data in machine-readable format
- Objection: Oppose processing based on legitimate interests
- Withdraw consent: Revoke previously granted permissions
Exercise rights by emailing helpke@betlion.com with subject line "Data Protection Request." We'll respond within 30 days verifying your identity before fulfilling requests. No fees charged unless request clearly unfounded or excessive.
Cookies and Tracking
Our platform uses cookies—small text files stored on your device enabling functionality and analytics. Essential cookies necessary for login authentication, bet slip operation, payment processing. Performance cookies track page load times, error reporting, usage patterns helping optimize platform. Marketing cookies remember preferences, personalize content, measure advertising effectiveness.
Manage cookie preferences through browser settings; blocking essential cookies may impair platform functionality. Third-party cookies from game providers (Pragmatic Play, Evolution Gaming) governed by their respective privacy policies—links available in our terms and conditions.
Children's Privacy
Betlion Kenya strictly prohibits underage gambling. Users must be 18 years or older. We don't knowingly collect information from minors. Age verification during registration prevents underage access; ID documents confirm adult status before withdrawal approval.
If we discover a minor provided false information and created an account, we'll immediately suspend access, void bets, refund deposits to payment source. Parents or guardians suspecting underage account creation should contact helpke@betlion.com urgently.
Changes to This Policy
We may update this privacy policy reflecting legal changes, business practices, technological advances. Material modifications will be communicated via email and prominently displayed on our website. "Last Updated" date at top shows most recent revision.
Continued platform use after policy changes constitutes acceptance of updated terms. Review periodically to stay informed about information protection practices.
Contact Information
Questions regarding this privacy policy or data protection practices should be directed to:
Data Protection Officer
Zumandu Limited (Betlion Kenya)
Email: helpke@betlion-kenya.com
Phone: 0709 515 000
Operating Hours: 8 AM - 10 PM EAT
You may also lodge complaints with the Office of the Data Commissioner (Kenya) if dissatisfied with our data handling:
Office of the Data Commissioner
Website: www.odpc.go.ke
Email: info@odpc.go.ke
